Northwestern
Media exposure trends, television partners, and streaming footprint.
Lanny and Sharon Martin Stadium • Evanston • IL
Broadcast snapshot
Since 2003, we’ve captured 288 appearances for Northwestern. The charts highlight how network assignments have evolved across seasons.
Total games
288
Prime time share
15.6%
Streaming share
6.9%
Quick insights
- BTN has televised Northwestern Wildcats 98 times, accounting for 34.0% of tracked games.
- 15.6% of appearances have landed in prime time windows, spanning 6 different broadcast partners.
- 6.9% of tracked kickoffs streamed exclusively, highlighting the shift toward digital distribution.
Network trend
Tracks which outlets carried this team over time so you can spot long-term partner shifts and season-to-season changes.
Top broadcast partners
Ranks the networks and platforms that have shown this team most often, along with how frequently those appearances landed in prime time.
- BTN98 games34.0% of appearances19.4% prime time
- ESPN242 games14.6% of appearances14.3% prime time
- ESPN31 games10.8% of appearances12.9% prime time
- ABC24 games8.3% of appearances8.3% prime time
- ESGP14 games4.9% of appearances14.3% prime time
- ESPNU14 games4.9% of appearances14.3% prime time
Media platform mix
Breaks down how the team's exposure is split across television and streaming formats by season.
Kickoff windows
Shows when this team typically appears on the schedule, from early windows to night games.
Prime time landing spots
Highlights the outlets that most often carry this team when the game is scheduled in a prime time window.
- BTN19 games · 42.2%
- ESPN26 games · 13.3%
- FS15 games · 11.1%
- ESPN4 games · 8.9%
- FOX3 games · 6.7%
- ABC2 games · 4.4%
Recent season snapshot
Summarizes the latest season in the dataset so you can quickly compare its exposure mix to the longer trend.
Top networks
- BTN5 · 38.5%
- FOX4 · 30.8%
- FS12 · 15.4%
- ESPN1 · 7.7%
- ESPNU1 · 7.7%
Season-by-season recap
Provides a compact annual summary of game count, prime time rate, streaming rate, and the top outlet for each season we track.
| Season | Games | Prime time | Streaming | Top network |
|---|---|---|---|---|
| 2025 | 13 | 23.1% | 0.0% | BTN (5) |
| 2024 | 12 | 33.3% | 0.0% | BTN (7) |
| 2023 | 14 | 21.4% | 14.3% | BTN (8) |
| 2022 | 11 | 9.1% | 0.0% | BTN (5) |
| 2021 | 11 | 18.2% | 0.0% | BTN (7) |
| 2020 | 10 | 10.0% | 0.0% | BTN (3) |
| 2019 | 11 | 18.2% | 0.0% | BTN (4) |
| 2018 | 15 | 33.3% | 0.0% | BTN (4) |
| 2017 | 13 | 15.4% | 0.0% | BTN (3) |
| 2016 | 14 | 14.3% | 0.0% | BTN (8) |
| 2015 | 14 | 7.1% | 7.1% | BTN (5) |
| 2014 | 14 | 7.1% | 7.1% | BTN (5) |
| 2013 | 14 | 21.4% | 7.1% | BTN (7) |
| 2012 | 18 | 5.6% | 11.1% | ESPN2 (6) |
| 2011 | 15 | 20.0% | 13.3% | BTN (9) |
| 2010 | 23 | 13.0% | 39.1% | ESPN3 (6) |
| 2009 | 12 | 0.0% | 0.0% | BTN (7) |
| 2008 | 11 | 9.1% | 0.0% | ESPN2 (6) |
| 2007 | 3 | 33.3% | 0.0% | ESPN (1) |
| 2006 | 13 | 15.4% | 15.4% | ESGP (5) |
| 2005 | 8 | 12.5% | 0.0% | ESPN2 (3) |
| 2004 | 9 | 33.3% | 0.0% | ESGP (4) |
| 2003 | 10 | 0.0% | 0.0% | ESGP (3) |