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Michigan

Media exposure trends, television partners, and streaming footprint.

Michigan Stadium • Ann Arbor • MI

Games Indexed
342
Prime Time Share
21%
Streaming Share
11%
Seasons Tracked
23

Broadcast snapshot

Since 2003, we’ve captured 342 appearances for Michigan. The charts highlight how network assignments have evolved across seasons.

Total games

342

Prime time share

21.1%

Streaming share

10.8%

Quick insights

  • ABC has televised Michigan Wolverines 85 times, accounting for 24.9% of tracked games.
  • 21.1% of appearances have landed in prime time windows, spanning 6 different broadcast partners.
  • 10.8% of tracked kickoffs streamed exclusively, highlighting the shift toward digital distribution.

Network trend

Tracks which outlets carried this team over time so you can spot long-term partner shifts and season-to-season changes.

20032025

Top broadcast partners

Ranks the networks and platforms that have shown this team most often, along with how frequently those appearances landed in prime time.

  • ABC85 games
    24.9% of appearances20.0% prime time
  • BTN50 games
    14.6% of appearances18.0% prime time
  • ESPN48 games
    14.0% of appearances25.0% prime time
  • FOX38 games
    11.1% of appearances13.2% prime time
  • ESPN221 games
    6.1% of appearances19.0% prime time
  • ESPN321 games
    6.1% of appearances19.0% prime time

Media platform mix

Breaks down how the team's exposure is split across television and streaming formats by season.

Stacked seasons

Kickoff windows

Shows when this team typically appears on the schedule, from early windows to night games.

Prime time landing spots

Highlights the outlets that most often carry this team when the game is scheduled in a prime time window.

  • ABC17 games · 23.6%
  • ESPN12 games · 16.7%
  • NBC11 games · 15.3%
  • BTN9 games · 12.5%
  • FOX5 games · 6.9%
  • ESPN24 games · 5.6%

Recent season snapshot

Summarizes the latest season in the dataset so you can quickly compare its exposure mix to the longer trend.

2025 season15 games
Prime time share40.0%
Streaming share13.3%

Top networks

  • FOX4 · 26.7%
  • BTN3 · 20.0%
  • NBC3 · 20.0%
  • ABC2 · 13.3%
  • CBS1 · 6.7%

Season-by-season recap

Provides a compact annual summary of game count, prime time rate, streaming rate, and the top outlet for each season we track.

SeasonGamesPrime timeStreamingTop network
20251540.0%13.3%FOX (4)
20241625.0%18.8%CBS (4)
20231643.8%12.5%FOX (6)
20221428.6%0.0%FOX (6)
20211540.0%0.0%FOX (6)
2020650.0%0.0%ABC (3)
20191421.4%0.0%ABC (5)
20181612.5%0.0%ESPNRM (3)
20171421.4%0.0%ABC (5)
20161625.0%6.3%ABC (5)
20151711.8%5.9%ABC (6)
20141618.8%6.3%ESPN2 (5)
20131833.3%16.7%ABC (5)
20122114.3%19.0%ABC (4)
20112321.7%30.4%ESPN3 (8)
20102611.5%50.0%ESPN3 (9)
2009119.1%0.0%ABC (6)
2008120.0%0.0%ABC (3)
2007714.3%0.0%ABC (5)
20061520.0%0.0%ESPN (6)
20051020.0%0.0%ABC (4)
2004110.0%0.0%ABC (7)
2003137.7%0.0%ABCR (7)

Quick Answers

Michigan media quick answers

Latest season

2,025

Games tracked
342
Seasons covered
23
Prime-time share
21.1%
Top outlet / window
ABC / Early Afternoon